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The Inspired Marketing Group's podcast brings you insight, news and business advice from the marketing function of the future. The future of marketing. A subscription based marketing function. We provide a community of multi-disciplinary marketing experts into your business exactly when and where you need them. With no long-term commitment. We're a marketing function without walls. A dynamic group of client side marketing professionals that combine to deliver extraordinary results for ambitious scale-ups and corporates. We offer businesses a bespoke & fully dynamic outsourced marketing function. You can find out more at www.TheIMGroup.co.uk
Episodes
Thursday Jul 29, 2021
Thursday Jul 29, 2021
We speak to the Karen Dales, Marketing Director of The Access Group's ERP division about life at one of the fastest growing businesses we've ever seen! Karen talks about pace, double digit organic growth & the frankly outrageous growth they're seeing via acquisitions. All sounds exciting & it is, but how do you do that during a pandemic? And, how do you plan your marketing resource for that kind of dynamism & scale?
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